Owning a mobile application dedicated to its business can be a real added value to develop your sales, share important information and especially be connected to your users and customers. Have you thought of a mobile app for your business?
What needs of a mobile application?
This is the first question you will have to ask yourself in order not to embark on a dead end. Why is it important to create a mobile app? Try to ask if this answers a real need and if other applications are not already good solutions to this expectation.
Finally if there is a multitude of applications on the same niche as yours, you may see it drowning in the blinds. It must be the answer to a real problem that you have identified. In short, “I am stuck to achieve something” or “I need to quickly connect to such a sign but for the moment it is not possible.”
We can also think of mobile sports applications or yoga classes that abound and for which we will have to fight to impose them.
Try to be unique and innovative! The utility must be strong to succeed to occupy an important place in the daily life of its user. It is also a good way to federate users. Let’s think of mobile running apps that encourage people to compare their results with the community. The applications have become a privileged link between the user and its creator but also with the rest of the users.
In a few seconds, you contact your banker, order the latest pair of trendy sneakers and send a message via professional email. The mobile app also has a strong value proposition. Subtle marketing strategy, it must evolve with the needs of the user.
Define the target and framework of use of your mobile application
To create a compelling mobile app that will find its audience, you need to know exactly where you want to go. Young people, parents or seniors? Not all applications are for the same types of people. What message do you want to convey? Which age groups will be interested in your app’s proposals?
Take the time to ask yourself these questions so you do not hit the water with your sword. Developing a mobile app can be time-consuming and impact your budget. It is important that you determine who the application is for.
When you have selected the favorite target, now imagine how your audience will use this mobile app! Some applications are only useful at home, for example for a cooking recipe application. But others are rather intended for outdoor use as GPS applications.
You need to project how the user will use this application and the constraints that will ensue. Try to “live the application”! How do you imagine using the mobile application? This is the best way to meet the needs of future users.
Read: -> How to promote Business apps?
Choice of platform and appropriate technology
This is where the previous question makes sense! Depending on the type of use of the mobile application, you will also define the type of technology used. To do this, ask yourself when it will be the most used. For use at home, it may be relevant that it is accessible on a tablet.
On the other hand, if it is intended for the outside, it is better to focus on the smartphone easier to move. It is also important to consider whether reading the media will be more convenient in vertical or horizontal mode.
Will you opt for a cross-platform or native development? It all depends again on the target you want to target. Native development ensures better quality and optimized potential of the mobile application. But the cross-platform option is a vector of wider development of its application. It is necessary to gauge the performance, the speed but also the scalability of your mobile application.
Choose an ergonomic interface
The use of the app must be simple to understand and intuitive. If the user has to perform many steps before reaching what he came for, he may become weary of the use and not return or even opt for a competing mobile application.
Be pragmatic and do not overload the main interface of your mobile application. It is convenient to be able to draw the interface as you imagine and to provide one or more pages as needed.
The application will evolve with the changing needs of your target. It is wise to plan for these potential changes so that you do not get stuck with an application that can not change and become more efficient. If other applications exist, you can rely on what they offer while detecting the little extra that will make the difference.
Need to connect to your mobile app?
The best promoter of your mobile application will be the user himself! Do not neglect the social networks axis and the ability to share information from your mobile application. A record made on a bike loop can be found in a few clicks on Facebook, Twitter or Google+ while making you a free advertisement. Creating a personal profile helps you to legally gather information about who is using your app and to identify new prospects.
The privileged link of the mobile application with your audience invites you to enter a certain intimacy everyday. The user goes to your application when he needs it and feels no intrusion into his personal life.
The user experience becomes positive and provides a modern picture of your business. This is a low-cost mobile marketing and has as much impact as a large, more broadcast campaign. Also think about the need to pay for a service or buy a product. The user must be able to pay with modes he knows and trust