Social Media

How Your Social Media Strategy Affects Your Marketing

The introduction of social media has dramatically changed how brands and consumers interact. Nowadays, it’s no secret social media can help make or break a business. That being said, it’s no surprise marketers and business owners alike are constantly in the lookout for effective social media strategies to adapt. While there’s no end to the […]

Social Media

The Benefits of Facebook Advertising

With numerous unique features that allow businesses to deliver bespoke and affordable promotional campaigns, it’s not surprising why Facebook advertising has earned quite a following. While currently not as popular as Google Adwords, it won’t be long until it will give it a run for its money, thanks to beneficial features that help foster both […]